Moroccan Travel is a small local company. That sentence is a responsibility: we use drivers who know the roads because they live on them, riads that still feel like houses, and camp partners who pay staff in the off-season.
Artisan visits in Fes should be optional and unforced. Photographing people should involve a greeting. Drones over the dunes should involve permission and manners.
We cannot certify every supply chain in the souk. We can choose not to run shopping tours disguised as culture. If you want a carpet, we can take you to someone we would buy from. If you do not, the day proceeds.
Responsible travel here is mostly pace: fewer hours in the car when a night would fix it, more water, less performance. That is also how you enjoy Morocco.
Further reading from an official source: UNESCO list of World Heritage properties in Morocco (UNESCO — World Heritage properties in Morocco).